OneShare Health Website Overhaul

Scaling Impact Through Smart Personalization & UX Optimization

Website Redesign | Smart Personalization | Conversion Optimization | Marketing & Sales Alignment

🔥 The Challenge

OSH needed a modernized website that reflected its evolving brand, improved user experience, and supported future growth. The existing site lacked clear conversion pathways, smart personalization, and a streamlined structure for both prospective members and internal sales teams.

🎯 The Mission

  • Overhaul the website with a fresh look, intuitive UX, and strong brand identity.

  • Implement smart personalization strategies to differentiate user experiences based on return visitors and personas.

  • Add conversion-focused CTAs to all website video content.

  • Ensure internal clarity for Sales, Field Reps, and Brokers, aligning digital experiences with OSH’s mission-driven work.

🚀 The Playbook

✔ Redesigned & Rebuilt 300 Unique Website Pages – Completed in 7 agile sprints for efficient, phased execution.
✔ Planned for Smart Personalization Implementation – Mapped a future phase strategy to tailor experiences for return visitors and segmented personas.
✔ Integrated High-Impact CTAs Across Video Content – Ensured every engagement point drove action and conversions.
✔ Developed a Strategy for Animated Mascot & Iconography – Designed visual branding elements for stronger user engagement in future phases.
✔ Aligned Website with Sales & Field Rep Needs – Improved navigation, messaging, and content clarity to enhance the effectiveness of internal teams and brokers.

Before

After

📈 The Wins

📊 7% increase in membership, directly tied to website enhancements.
💰 Increased sharing to $20m+, supporting OSH’s mission and impact.
🔎 Improved internal clarity for Sales, Field Reps, and Brokers, making it easier to communicate value and convert prospects.
🚀 Future-ready digital foundation, positioning OSH for scalable growth and advanced personalization.

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