Teeturtle & Unstable Games

I partnered with TeeTurtle to evolve the brand from “cute products” into a fully realized character ecosystem—spanning original plush personalities, major licensed worlds, and fan-favorite tabletop games in omni-channel management and execution via Shopify, Klaviyo, Meta, Google, and Social Platforms.

Email attribution via flows and campaigns accounted for $233,000 of revenue for Q3 and Q4 2025 (with a 25% increase in attribution from H1 to H2) based upon copy, refinement, audience testing and adjustements, and cadence restructure as well as flow improvements.

Plushies With a Point of View

I elevated all plush content into lifestyle storytelling: characters with moods, rituals, and real-world presence. The result: scroll-stopping visuals that deepened emotional connection and boosted collectibility.

Licensed Worlds, Reimagined

From Hello Kitty to TMNT to D&D, I developed branded content that honored each franchise while giving it TeeTurtle’s signature playful tone. Nostalgia meets modern fandom.

Launching Cloudheads

I helped introduce Cloudheads to market, shaping brand voice, creative direction, and launch storytelling. Our video content went viral (Transformers Optimus Prime popped off) facilitating over 17.2% increase in followers, 124k engagements, and 800k views across all platforms.

Games as Culture

For Unstable Games titles, I expanded content beyond gameplay—creating lifestyle-driven visuals and narratives that turned card games into a shareable, collectible world.

Twisted Cryptids has been one of Target and B&N’s top 5 bestselling games for 2025.