Making Pharma Marketing Look Sexy (While Keeping It Legal)
Regulatory approval? Managed.
Global marketing execution? Done.
High-impact campaigns? Delivered.
Global Marketing Execution | Compliance & Regulatory | Campaign Strategy | Project Management
At Alcon Pharmaceuticals (via Tag Worldwide), I led marketing execution and project management across multiple Alcon and Novartis pharma, medical device, and beauty brands (hello, Air Optix Colors).
🎯 The Mission
Manage global marketing execution across digital, print, and sales materials.
Ensure compliance while keeping campaigns engaging and high-impact.
Oversee project timelines, budgets, and approvals without delays or inefficiencies.
Coordinate cross-functional teams (both creative and offshore) to execute at scale.
🚀 The Playbook
✔ Led Global Marketing Execution – Managed multi-market rollouts for Alcon and Novartis brands, keeping everything on schedule, within budget, and fully compliant.
✔ Directed Creative & Offshore Teams – Oversaw campaign execution across digital, print, and sales materials, ensuring consistent brand messaging.
✔ Navigated Regulatory & Compliance Hurdles – Partnered with legal and medical teams to approve marketing assets without diluting the creative impact.
✔ Optimized Workflow & Project Management – Streamlined operations to handle high-volume, cross-market campaign execution efficiently.
✔ Played a Key Role in Air Optix Colors – As an official Beauty Squad Member, contributed to standout campaign execution and brand strategy.
📈 The Wins
📊 $1.5M+ in revenue impact through efficient marketing execution and optimized workflows.
⚖️ Zero compliance roadblocks—kept marketing legally sound while maintaining strong creative.
🏆 Recognized for high-impact campaign execution on Air Optix Colors.
📢 Seamless global rollouts across multiple brands, ensuring consistency and efficiency.
